The majority of typologies in the field of tourism offer no potential for transferability from one study to another; because often using contingent measures. According to this, we here propose to build a typology based on a perceived value scale for the case of the experience of visiting Chambord castle (N = 380). Results make possible to enrich the typology proposed by Holt (1995). Put into perspective from the conceptual framework of consumer value and the memory of the experience, the methods of construction and interpretation of Holt matrix are updated.